(And often times asked this in DM 🙂
I could share what has worked for me.
I have been trying 2 things for past 3-4 years:
- Paid ads : Google search ads worked best for me; not facebook/insta ads.
- Organic (natural) marketing : using SEO (search engine optimization).
*Youtube videos/reels/short which is content marketing, is organic too.
(I have recently started content – reels & shorts).
→ 1 – Because its India, ad cost are very less in comparison to UAE/US. Relatively.
Say for my desired keywords – “Online math tuition for grade 10 cbse” .
I pay 30-50-70 rs per click.(Yes, just click)
This is not lead cost; that would be more than these numbers.
→ 2 – SEO. SEO takes time, say 4-6 months, to even start getting results.
Initial investments would amount to say 20k-30k.
Or even more per month, depending on agency & service option picked.
Its risky.
And most importantly good agencies are rare with SEO expertise.
I really mean it.
So, I tried couple of agencies (4-5).
When the current agency seemed to be little promising.
And i started getting results after 3-4 months.
(Started in Apr 23, got 4-5 UAE students in Aug-Sept 23).
Most importantly.
For the both things we need a GOOD website first.
(Not look wise, but conversion wise).
Open to discuss on anything specific part if you want.